Marketing Fundamentals

Marketing in a Digital World

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Fundamentals of Digital Marketing

Master digital marketing fundamentals with Google's free course. Learn key strategies to grow your business online.

Inbound Marketing Certification

Master inbound marketing fundamentals with HubSpot's free certification course. Boost your skills and attract, engage, and delight customers!

Introduction to Marketing

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

📚Books(2)

book👁️ 0

Principles of Marketing

Principles of Marketing - A book resource

book👁️ 0

Marketing Management

Marketing Management - A book resource

🌐Websites(7)

scroll for more →

Ahrefs Blog

Free SEO and content marketing resources.

Neil Patel Blog

SEO and digital marketing basics.

Marketing Examples

Practical marketing case studies, highly upvoted on Reddit.

HubSpot Blog

Free marketing guides and fundamentals.

hbr.org

Harvard Business Review is a premier source of management and business insights, offering in-depth articles, case studies, and practical guidance on marketing strategy, branding, consumer behavior, and digital marketing. It delivers thought leadership from academics and practitioners with actionable frameworks and trends for applying marketing fundamentals.

marketingprofs.com

MarketingProfs is a marketing education hub offering practical articles, templates, webinars, and courses to help professionals learn and apply core marketing fundamentals. It also features research and resources for planning and executing effective marketing campaigns.

ama.org

The AMA.org site is the online hub of the American Marketing Association, a professional body for marketers. It offers articles, research, case studies, webinars, events, and certifications to help learners master marketing fundamentals and stay current with industry trends.