The Art of SEO
by Eric Enge, Stephan Spencer, Jessie C. Stricchiola · Eric Enge, Stephan Spencer
O'Reilly's 900-page fourth edition (2022), treating search optimization as a discipline: crawling and indexing, keyword and content strategy, technical architecture, links, analytics and international SEO. Suited to practitioners who already run sites and need depth over introduction.
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