Backlinko
Backlinko
Brian Dean's SEO guides, now published under Semrush, pairing step-by-step technique walkthroughs with original ranking-factor studies. The content guide works through intent matching, keyword placement and information gain, leaving you with a checklist for drafting pages built to rank.
More resources on SEO Writing
SEO Fundamentals
A free Semrush Academy video course running about two hours across short modules on keyword research, technical SEO, on-page and off-page work, competitive analysis and local SEO. Finishing it, you can run a basic optimization audit.
copyblogger.com
Copyblogger is a leading resource for copywriting and content marketing, offering practical guides and strategies to write persuasive copy, craft effective headlines, and build content-based audiences. The site features blog posts on copywriting fundamentals, email and web copy, SEO-friendly writing, conversions, and downloadable templates and resources.
Ahrefs Blog
Ahrefs' in-house SEO blog, covering keyword research, on-page optimization, link building and content strategy, backed by original studies of large search datasets. Readers pick up repeatable workflows for planning, writing and measuring pages that rank.
SEO Course for Beginners
A free video course from Ahrefs Academy covering how search engines crawl and rank, keyword research, on-page basics and link building. By the end you can audit a small site and plan its content.
The Art of SEO
O'Reilly's 900-page fourth edition (2022), treating search optimization as a discipline: crawling and indexing, keyword and content strategy, technical architecture, links, analytics and international SEO. Suited to practitioners who already run sites and need depth over introduction.