Lean Analytics
by Alistair Croll, Benjamin Yoskovitz · Alistair Croll, Benjamin Yoskovitz
Alistair Croll and Benjamin Yoskovitz show how startups pick the one metric that matters for their business model and stage, with benchmarks for e-commerce, SaaS, marketplaces and media. Readers learn to set targets, instrument experiments and judge progress with data.
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