Google Analytics for Power Users
Master e-commerce analytics with Google Analytics! This course from Google helps power users drive growth with data-driven insights.
More resources on E-commerce Analytics
Web Analytics 2.0
Analytics practitioner Avinash Kaushik's guide to measuring websites beyond pageviews: clickstream data, outcomes, experimentation, voice-of-customer research and competitive intelligence. Readers learn to choose meaningful metrics and turn web data into decisions that improve conversions.
Lean Analytics
Alistair Croll and Benjamin Yoskovitz show how startups pick the one metric that matters for their business model and stage, with benchmarks for e-commerce, SaaS, marketplaces and media. Readers learn to set targets, instrument experiments and judge progress with data.
analytics.google.com
Google Analytics is a web analytics platform that helps you measure and analyze your website's traffic and e-commerce performance, with real-time reports, audience insights, conversion tracking, and customizable dashboards. It provides guides, tutorials, and resources to learn how to interpret metrics, set up e-commerce tracking, and optimize marketing campaigns.