Google Trends
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Google's public interface to search-volume data, showing relative interest in queries over time, by region, and against related terms. Useful for sizing seasonal demand, comparing brands or categories, and spotting rising queries before they show in other sources.
More resources on Market Research
Market Research and Consumer Behavior
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!
hbr.org
Harvard Business Review (hbr.org) offers research-based articles, case studies, and practical guidance on leadership, strategy, and organizational performance for managers and executives.
Startup School: How to Talk to Users
Learn essential market research skills in Y Combinator's Startup School course: How to Talk to Users. Get valuable customer insights!
How to Build a Startup
Free Udacity course taught by Steve Blank on customer development. Covers the business model canvas, customer segments, value propositions, channels, and revenue models. Learners can turn a startup idea into testable hypotheses and validate them through customer interviews before scaling.
Marketing Research
A standard undergraduate marketing research textbook covering the process end to end: problem definition, research design, questionnaire construction, sampling, fieldwork, and statistical analysis. Readers finish able to plan a survey-based study and interpret the resulting data.
esomar.org
ESOMAR is the global trade association for market, social, and opinion research. The site provides industry standards and ethical guidelines, training and events, publications and insights, plus member resources and a directory.