Copy School
Joanna Wiebe
Master landing page copy with Joanna Wiebe's Copy School! Learn to write high-converting copy that drives results.
More resources on Landing Page Copy
copyhackers.com
Copyhackers is a conversion-focused copywriting hub by Joanna Wiebe that teaches practical techniques for writing high-converting web copy, landing pages, emails, and product messaging. The site features expert blog posts, courses, templates, and other resources to help you write more effective copy.
ConversionXL
Research-backed copywriting experiments for LPs
Unbounce Blog
Landing page optimization guides and case studies
Landing Page Optimization
The second edition of a practitioner guide from SiteTuners founder Tim Ash on raising website conversion rates. Covers usability diagnosis, common landing page design mistakes, A/B and multivariate testing methods, and how to interpret test results before acting on them.
You Should Test That
Chris Goward, founder of the WiderFunnel optimization agency, lays out a structured approach to conversion rate optimization. Readers learn to form test hypotheses with the LIFT model, design A/B experiments, and turn results into continuing marketing improvements.