ConversionXL
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Research-backed copywriting experiments for LPs
More resources on Landing Page Copy
Copy School
Master landing page copy with Joanna Wiebe's Copy School! Learn to write high-converting copy that drives results.
copyhackers.com
Copyhackers is a conversion-focused copywriting hub by Joanna Wiebe that teaches practical techniques for writing high-converting web copy, landing pages, emails, and product messaging. The site features expert blog posts, courses, templates, and other resources to help you write more effective copy.
Unbounce Blog
Landing page optimization guides and case studies
Landing Page Optimization
The second edition of a practitioner guide from SiteTuners founder Tim Ash on raising website conversion rates. Covers usability diagnosis, common landing page design mistakes, A/B and multivariate testing methods, and how to interpret test results before acting on them.
You Should Test That
Chris Goward, founder of the WiderFunnel optimization agency, lays out a structured approach to conversion rate optimization. Readers learn to form test hypotheses with the LIFT model, design A/B experiments, and turn results into continuing marketing improvements.