The YouTube Formula
by Derral Eves · Wiley
A video-marketing consultant who has coached channels from zero to a million subscribers explains the watch-time and click-through signals the recommendation system responds to, with case studies and tactics for packaging, publishing cadence and monetization.
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More resources on YouTube Algorithm & Growth
tubebuddy.com
TubeBuddy is a creator toolkit for YouTube offering browser extensions and optimization tools to grow channels. It features keyword research, tag suggestions, thumbnail templates, analytics insights, and educational resources like tutorials and guides on YouTube SEO and growth.
YouTube Masterclass
Three-hour beginner course on the YouTube production workflow: scripting and storyboarding, shooting with basic equipment, thumbnails and graphics, and fundamental video and audio editing. Graded assignments have you script, shoot and cut a short video.
youtube.com/creators
The official hub for YouTube creators, offering tutorials, tips, and updates to help you grow your channel and optimize content for the YouTube algorithm, including resources like Creator Academy and Creator Insider.
YouTube Secrets
Practitioner playbook built from interviews with more than two hundred creators, setting out channel positioning, packaging, upload habits and ten revenue streams. Gives a concrete checklist for launching and growing a channel, not an account of how ranking works.