The Ultimate Guide to Writing Online
by David Perell · perell.com
A long free essay on building a reputation by writing online. It covers collecting ideas, testing them in conversation, publishing regularly, setting up an online home with an email list, and developing a 'Personal Monopoly' niche from your own mix of skills. Most complete free method for positioning yourself as an expert by publishing; Personal Monopoly is a concrete way to define a unique professional identity.
More resources on Personal Branding
dorieclark.com
Dorie Clark's site is a hub for personal branding and thought leadership, offering practical strategies to build visibility, publish content, and grow influence. It features blog posts, books, courses, coaching, and resources on branding, career strategy, and audience-building.
Build Your Personal Brand
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
The Speaker Lab
Weekly podcast from Grant Baldwin and his coaches on building a paid speaking business: finding and pitching events, setting and negotiating fees, marketing a speaker brand and interviewing working professional speakers. Listeners learn how conference and keynote speakers get booked repeatedly.
Learn In Public
A short 2018 essay arguing that professionals should regularly publish 'learning exhaust' such as blog posts, talks, answers, videos and open-source work, and that being visibly wrong in public speeds growth and attracts mentors. A concrete, low-ego way for early-career people to build an expert reputation through publishing.
Reinventing You
A step-by-step method for repositioning yourself professionally: auditing how others currently perceive you, identifying transferable strengths, and building visible proof of a new expertise. Readers leave with a concrete plan for a career pivot or reputation shift.
Crushing It!
Case studies of entrepreneurs who built businesses through personal brands on Instagram, YouTube, Twitter and podcasts, with platform-by-platform tactics. Readers come away with a framework for choosing channels and producing content consistently enough to build an audience.