The Reasoning Voter
by Samuel L. Popkin · University of Chicago Press
Argues that voters use shortcuts like party labels, endorsements, and personal experience to make defensible choices with little political information. Draws on presidential primary campaigns to explain why low information does not imply irrational voting.
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More resources on Political Behavior
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pewresearch.org/politics
Pew Research Center's Politics section provides nonpartisan public opinion polling and political analysis. It features polls, trend reports, datasets, and explainer articles on elections, partisan attitudes, demographics, and key policy issues.
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