The Power of Persuasion - Cialdini
Influence at Work
Short animated video narrated by Robert Cialdini and Steve Martin explaining six evidence-based principles of influence: reciprocity, scarcity, authority, consistency, liking and consensus. Viewers learn how each principle works and see research examples of applying them ethically in persuasive messages.
More resources on Persuasive Writing
copyblogger.com
Copyblogger is a leading resource for copywriting and content marketing, offering practical guides and strategies to write persuasive copy, craft effective headlines, and build content-based audiences. The site features blog posts on copywriting fundamentals, email and web copy, SEO-friendly writing, conversions, and downloadable templates and resources.
The Art of Persuasion
The Art of Persuasion - A book resource
writersdigest.com
WritersDigest.com is a comprehensive resource for writers, featuring craft articles, writing prompts, market guides, contests, and publishing tips to help aspiring and established authors improve their craft and get published.