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The Naked Scientists

by Chris Smith · The Naked Scientists

The weekly flagship program of The Naked Scientists, a Cambridge-based science outreach team led by Chris Smith, mixing science news, researcher interviews and listener questions across biology, medicine, physics and space. Listeners keep up with current research explained in plain language.

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Ten Simple Rules for Better Figures

Short open-access PLOS Computational Biology paper (2014) with ten rules for scientific figures, among them knowing the audience, stating the message, adapting to the medium, captions, avoiding default settings, using color deliberately, and not misleading the reader. Includes worked matplotlib examples.

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AAAS Communication Toolkit

The AAAS Center for Public Engagement's free guide for scientists. It covers message design (bottom line first, then why it matters, then details), online communication, in-person engagement, visuals, working with journalists, and briefing policymakers. A practical free checklist that covers channels the books do not: journalists and policymakers. Last updated 2022, but the advice is stable.

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If I Understood You, Would I Have This Look on My Face?

Alan Alda's account of building the Alda Center for Communicating Science. It covers improv-based training for empathy, reading an audience, cutting jargon, and speaking to non-experts, with research on theory of mind and his workshops with scientists. The best entry point for the speaking and connection side of the topic. Partly memoir, but it records the Alda Center method in the founder's own words.

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