The Influencer Code
by Amanda Russell · Hatherleigh Press
Framework for evaluating and hiring influencers from a brand's side: defining campaign goals, vetting reach against genuine audience relevance, structuring contracts and disclosure, and measuring return. Written by a former athlete-turned-YouTube-creator who now teaches influencer marketing at university.
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More resources on Brand Partnerships
Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Influencer: Building Your Personal Brand in the Age of Social Media
Practical guide from Hearst's former head of influencer marketing on building an audience, packaging a media kit, pitching brands, negotiating rates, working with agents, and following FTC disclosure rules. Written from the brand-side perspective on how deals actually get booked.
Influencer Marketing Strategy
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.
influencermarketinghub.com
Influencer Marketing Hub is a comprehensive resource for learning and optimizing influencer marketing, offering guides, case studies, statistics, tool reviews, pricing insights, and templates. Content covers influencer discovery and outreach, campaign management, analytics, platform-specific strategies, and industry trends.