Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (3rd ed.)
by Julie Atherton · Kogan Page
A step-by-step planning framework for social media: linking social to the customer journey, setting goals and KPIs, audience profiling through social listening, organic and paid channel selection, communities, influencers, crisis management, measurement and benchmarking. The clearest framework-first strategy book found, organised as a planning sequence (objectives > audience > presence > channels > measurement) rather than tips. 3rd edition (Oct 2026) covers Reddit as discovery and AI search.
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