Search Engine Optimization
Coursera
This comprehensive SEO program will equip you with the skills needed to excel in entry-level roles in digital marketing. You'll learn to optimize websites, enhance search rankings, and drive traffic through effective SEO strategies. By the end of this course, you will be able to: - Understand SEO Fundamentals: Learn the evolution, processes, and components of search engines. - Implement On-page and Off-page SEO: Optimize meta tags, content, images, and site speed for better search rankings. - Utilize Google Tools: Master tools like My Business, Ads Keyword Planner, Trends, Analytics, and Search Console. - Develop Link Building Strategies: Create effective link-building plans and combat link spam. - Create and Manage Sitemaps: Enhance website navigation and user experience with well-structured sitemaps. - Stay Updated with SEO Trends: Adapt to mobile optimization, voice search, and personalization trends. - Avoid SEO Pitfalls: Identify and prevent black hat tactics, slow page-load times, and other common issues. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common SEO tasks, building practical skills to prepare you for the job market.
More resources on SEO (Search Engine Optimization)
Ahrefs Blog
The Ahrefs team's blog on search engine optimization and content marketing, publishing detailed tutorials and data studies drawn from its large backlink and keyword index. Useful for learning keyword research, link building, and diagnosing ranking problems on real sites.
SEO Fundamentals
A free Semrush Academy video course running about two hours across short modules on keyword research, technical SEO, on-page and off-page work, competitive analysis and local SEO. Finishing it, you can run a basic optimization audit.
Backlinko
Brian Dean's SEO site, now owned by Semrush, publishing long-form guides on keyword research, on-page optimization, link building and content promotion. Bloggers learn how search rankings work and how to plan articles that attract organic traffic.
searchenginejournal.com
Search Engine Journal is a leading resource for SEO and digital marketing, offering up-to-date industry news and practical how-to guides. Its content covers search engine optimization, PPC, content marketing, social media, and algorithm updates through tutorials, case studies, and expert insights.
Backlinko
SEO blog publishing long-form guides and original ranking studies on link building, keyword research, on-page optimization and content strategy. Readers get repeatable tactics and benchmark data they can apply to their own site's search performance.
Moz Blog
Posts from Moz staff and guest practitioners covering search algorithm changes, technical SEO audits, local search and analytics, including the Whiteboard Friday video series. Useful for keeping an existing SEO practice current as ranking factors shift.