Recommendations on Instagram: What Creators Need to Know
Instagram for Creators (Meta)
Instagram's official creator guide to recommendation eligibility: what keeps content out of Explore, Reels and suggested posts, how to check and appeal through Account Status, and format guidance such as vertical Reels, strong openings, no watermarks and caption keywords. Covers the practical growth layer the ranking explainer skips: why an account loses non-follower reach and how to diagnose it in Account Status.
More resources on Instagram Growth & Strategy
Instagram Marketing
Learn Instagram marketing strategies for growth & engagement with HubSpot's free course! Master content, ads, and analytics to boost your brand.
Link in Bio (newsletter)
A weekly newsletter for brand social media practitioners by former Bon Appétit social lead Rachel Karten. It explains why brand social strategies work or fail and interviews the social teams behind accounts such as Duolingo and The Washington Post. The most respected free source on current brand social strategy from working practitioners, explaining the reasoning behind tactics; in-house case-study interviews have no textbook equivalent.
Instagram Ranking Explained
Adam Mosseri, head of Instagram, explains that there is no single Instagram algorithm: Feed, Stories, Explore and Reels each run their own ranking system. The post sets out the signals and predicted actions each weighs, and the user controls that change them.
Instagram Power
Jason Miles walks through building a brand presence on Instagram: account setup, visual content planning, hashtag and follower tactics, advertising, and selling. Readers finish able to plan and run a business Instagram account with measurable goals.