Public Relations
by Dennis L. Wilcox, Glen T. Cameron, Philip H. Ault, Warren K. Agee · Dennis Wilcox
Seventh edition of a standard undergraduate survey text on public relations principles, built around real campaign case studies. It covers the four-step process, ethics, international practice, and how technology reshapes media relations and message distribution.
This link may earn us a small commission at no extra cost to you. Affiliate disclosure
More resources on Public Relations
prsa.org
PRSA.org is the official site of the Public Relations Society of America, a professional association for PR practitioners. It offers industry news, ethics resources, professional development, certification information, case studies, tools, and membership/event details.
PR Daily
Trade publication from Ragan Communications covering media relations, crisis response, internal communications, and social platforms for working communicators. Regular reading keeps you current on industry practice, campaign case studies, and how PR teams handle breaking situations.
Spin Sucks
Gini Dietrich's long-running blog on communications practice, covering measurement, media relations, content strategy, and the PESO model she developed. Reading it gives you a framework for planning integrated campaigns and arguing for PR budget with evidence.
Working with the Media
University of Colorado Boulder's seven-hour public relations course, taught by Erin Willis, covers media relations practice: writing press releases and pitches in AP style, tying messaging to organizational values, and responding to reputational crises.
Public Relations
University of Colorado Boulder's four-module introduction, taught by Erin Willis, to public relations as a discipline. It walks through the research, planning, implementation, and evaluation cycle, and distinguishes PR from advertising, marketing, and corporate social advocacy work.
Crisis Communications
IESE Business School course on managing organizational crises: classifying crisis types, building a response plan, drafting messages under pressure, and handling journalists. Roughly seven hours, aimed at communications, marketing, and management practitioners.