Newsletter Ninja: How to Become an Author Mailing List Expert
by Tammi Labrecque
A practical treatment of author email lists: choosing a reader magnet, setting up automated welcome sequences, writing newsletters people actually open, cleaning inactive subscribers, and using the list to drive launch-week sales rather than passive announcements. The mailing list is the one marketing asset an indie author owns outright, and no free source treats it at this depth.
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More resources on Self-Publishing & Book Marketing
The Creative Penn
Weekly podcast and blog by author-entrepreneur Joanna Penn, with interviews on writing craft, self-publishing, book marketing, audiobooks, and running an independent author business. Listeners learn how indie authors publish, distribute and sell their books and build lasting income from their writing.
The Creative Penn Podcast
Joanna Penn's weekly interview show, running since 2009 with more than 880 episodes, covering self-publishing mechanics, book marketing, audiobooks, direct sales, rights licensing and author business decisions, usually with working authors and industry practitioners as guests.
Strangers To Superfans: A Marketing Guide to The Reader Journey
A framework for book marketing built around five stages of a reader's journey from first exposure to advocacy, diagnosing where conversion breaks down: cover and blurb, sample pages, series hooks, back-matter and mailing list capture. Book marketing is the half of this topic most infested with course funnels; this is the rare treatment that reasons about reader psychology and conversion structure instead of a channel-of-the-month.
Let's Get Digital: How To Self-Publish, And Why You Should (Fourth Edition)
Gaughran's end-to-end guide to publishing independently: hiring editors and cover designers, formatting, pricing, retailer choice, metadata, keywords and categories. The ebook is free at every major retailer; the fourth edition reflects current store mechanics.
Amazon KDP Help Center
Amazon's own documentation for Kindle Direct Publishing: manuscript and cover file specifications for ebook, paperback and hardcover, ISBN handling, pricing and royalty tiers, KDP Select and Kindle Unlimited terms, category and keyword rules, and content guidelines. Third-party KDP tutorials go stale within months and are the single largest category of slop in this topic. Reading the operator docs directly removes an entire class of bad information.
Writer Beware
This topic's dominant failure mode is money lost to predatory services, not missing tactics. Writer Beware is the only source that systematically names and documents them, with archives spanning fifteen-plus years. Sponsored by SFWA and written primarily by Victoria Strauss, this long-running blog documents publishing scams: vanity presses posing as publishers, fake agents, marketing boiler rooms, impersonation schemes and AI-driven fraud. A due-diligence check before paying any publishing service.