Networks, Crowds, and Markets: Reasoning about a Highly Connected World
by David Easley, Jon Kleinberg · Cambridge University Press / Cornell University
Cornell textbook by David Easley and Jon Kleinberg on social and economic networks: strong and weak ties, homophily, structural balance, link analysis, power laws, information cascades and network effects. It covers the sociology side (ties, balance, homophily, cascades) that Barabási's physics-oriented book treats lightly, and it needs little math. The authors host a complete free pre-publication draft.
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