Measure What Matters
by John Doerr · John Doerr
An account of Objectives and Key Results, the goal system Doerr carried from Intel to Google, told through company case studies. Readers come away able to write OKRs and understand how ambitious targets are scored.
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More resources on Goal Setting (SMART Goals)
jamesclear.com
James Clear is a personal development site focused on building better habits, self-discipline, and high performance. It offers practical articles, guides, and resources on habit formation, behavior change, productivity, and decision-making.
James Clear Goal Setting
A hub of essays arguing that systems matter more than goals, covering implementation intentions, eliminating competing priorities, and designing environments. Readers finish with a concrete method for choosing few goals and building habits that carry them out.
MindTools SMART Goals
An explainer of the SMART criteria — specific, measurable, achievable, relevant, time-bound — traced to George Doran's 1981 article, with worked career examples. Readers can turn a vague intention into a testable goal statement. Core text free; deeper material requires membership.
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Master SMART goals! Learn to set achievable objectives and unlock your potential with this free online goal-setting course from Alison.
James Clear - Atomic Habits
James Clear's topic hub collecting his free essays on goal setting, arguing that systems and identity matter more than outcomes. Covers habit stacking, the problems with goal-first thinking, and implementation intentions, so readers can turn goals into repeatable daily processes.
Happier with Gretchen Rubin
Weekly podcast in which author Gretchen Rubin and her sister Elizabeth Craft discuss practical strategies for building good habits, breaking bad ones and increasing everyday happiness, drawing on Rubin's Four Tendencies framework and listener questions. Listeners get concrete habit-change techniques to try.