How to Write a Great Business Plan (Harvard Business Review Classics)
by William A. Sahlman
Harvard Business School professor's 1997 HBR article, reissued as a short book. It argues a plan should answer questions about people, opportunity, context, and risk versus reward rather than pad spreadsheets. Readers will understand what investors actually read a plan for.
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More resources on Business Plan Writing
Successful Business Plan: Secrets & Strategies (8th Edition)
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