How to Get Your First Customers | Startup School
by Gustaf Alströmer · Y Combinator
Startup School talk on founder-led sales before any sales hire: unscalable manual outreach, working backwards from a revenue goal through funnel arithmetic, charging early, and why delegating first-customer conversations destroys the feedback the product needs. Free, forty minutes, and the funnel arithmetic he demonstrates turns 'we need more leads' into a solvable target.
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