Growth-Driven Design
HubSpot Academy
A free HubSpot Academy course on Growth-Driven Design, a method for building websites through a fast launch followed by continuous data-driven improvement cycles. It covers strategy and research, launch-pad sites, prioritising changes and measuring results to improve conversion over time.
More resources on Digital Marketing
Ahrefs Blog
The Ahrefs team's blog on search engine optimization and content marketing, publishing detailed tutorials and data studies drawn from its large backlink and keyword index. Useful for learning keyword research, link building, and diagnosing ranking problems on real sites.
Marketing in a Digital World
University of Illinois course on how digital tools such as the internet, smartphones and 3D printing change marketing, letting consumers take active roles in product development, promotion, placement and pricing. Learners gain concepts and frameworks for adapting the marketing mix to digital channels.
Digital Marketing Nanodegree
Paid Udacity program of about 73 hours covering marketing fundamentals, social media marketing, SEO, search engine marketing, digital advertising, email marketing and marketing data, with hands-on projects that let learners plan, run and measure digital campaigns.
Fundamentals of Digital Marketing
Master digital marketing fundamentals with Google's free course! Learn key strategies to build your online presence and grow your business.
Digital Marketing Course
Master digital marketing! Learn SEO, social media, content & more with this free course from the HubSpot Team.
HubSpot Blog
HubSpot's marketing blog, the main public repository of inbound marketing practice: content planning, email, lead generation, landing pages, and campaign measurement. Broad and introductory, useful for picking up standard vocabulary and templates rather than advanced or contrarian technique.