Fundraising and Development
Coursera
A University of California, Davis introduction to the fundraising cycle, from prospect identification and cultivation through stewardship. Covers campaign types and core terminology, and finishes with writing a solicitation proposal letter for a charity event.
More resources on Nonprofit Fundraising
Nonprofit Hub
Practitioner-written guides on donor acquisition and retention, major gifts, capital campaigns, grant writing and fundraising events, plus a webinar series — aimed at small-shop nonprofit staff and volunteers building a first development program.
Nonprofit Jenni Show
The Nonprofit Jenni Show is the podcast for nonprofit professionals, board members, and community leaders. Every week, Jenni invites nonprofit leaders to share their stories and advice for facing common management, marketing, and development challenges. Go forth and do good with the Nonprofit Jenni Show!
Nonprofit Fundraising 101
Edited compilation of practical chapters from working fundraisers, covering individual giving, major gifts, events, grant writing, and online campaigns. Gives new nonprofit staff and volunteers concrete tactics they can apply to a small development program immediately.
The Ask
A step-by-step method for soliciting gifts in person, with more than a hundred sample dialogues covering annual, major, planned, and capital campaign asks. Readers learn how to prepare, time, and close a solicitation conversation.