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More resources on E-commerce Marketing
Backlinko Ecommerce SEO Guide
Brian Dean's long-form guide to search engine optimization for online stores, covering keyword research for category and product pages, site architecture, on-page optimization, technical SEO and link building. Use it to plan and prioritize SEO work on an e-commerce site.
The My Wife Quit Her Job Podcast
Long-running interview podcast in which Steve Chou questions founders of bootstrapped online businesses about product sourcing, e-commerce stores, marketing channels, email and ads. Listeners gain concrete tactics for starting and growing a self-funded online business without outside capital.
eCommerce Fuel Podcast
Weekly podcast hosted by store owner Andrew Youderian, interviewing established e-commerce operators on product research, launching stores, hiring, fulfilment, marketing and selling a business. Listeners learn how experienced merchants run and scale profitable independent online stores.
Digital Marketing for Dummies
A practical overview of the DigitalMarketer framework for acquiring and converting customers online. It covers content marketing, SEO, paid traffic, social media, email and conversion optimization, showing how to build a customer journey and measure campaign results.