Disclosures 101 for Social Media Influencers
by Federal Trade Commission · Federal Trade Commission
The FTC's plain-language primer on when a creator must disclose a brand relationship, where the disclosure has to sit, and which endorsement claims are prohibited outright. Short, official, and the baseline every sponsorship contract is written against.
More resources on Sponsorship Negotiation
SAG-AFTRA Influencer Agreement Fact Sheet
The performers' union sets out its Influencer Agreement: who is eligible, which sponsored content it covers, the cap on how long a brand may keep using the content, and how pension and health contributions apply. Fees stay freely negotiable. Gives a creator a defensible external benchmark for the terms brands most often over-reach on — length of usage, scope of use, and whether benefits attach. Useful even to creators who never sign it, because it shows what a negotiated-by-professionals baseline looks like.
Getting to Yes: Negotiating Agreement Without Giving In
The Harvard Negotiation Project's method: separate the people from the problem, bargain over interests rather than positions, invent options for mutual gain, and measure any offer against your BATNA. Under 250 pages and the source of most negotiation vocabulary still in use.
The FTC's Endorsement Guides: What People Are Asking
Dozens of FTC staff answers applying the revised Endorsement Guides to concrete situations: gifted product, affiliate links, brand tags, Stories, giveaways, agency monitoring and built-in platform disclosure tools. The document to cite when a contract demands something the rules forbid.
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