Digital Marketing: Conversion Optimization
Coursera
Portuguese-language course from Fundação Instituto de Administração, part of a digital marketing specialization. Four modules walk through campaign briefing and media planning, measurement tools, budget and campaign lifecycle, and turning results and customer feedback into strategy changes.
More resources on Conversion Optimization
Don't Make Me Think
Short, illustrated guide to web usability built on the idea that pages should be self-evident. Covers navigation conventions, scannable copy, and cheap do-it-yourself usability testing, giving readers a practical checklist for spotting friction in an interface.
CRO Fundamentals
Master conversion optimization fundamentals with this course! Learn how to improve website performance and boost conversions.
Google Analytics for Beginners (with CRO focus)
Master Google Analytics & boost conversions! Learn essential metrics and CRO strategies in this beginner-friendly course from Google.
CXL Blog
In-depth CRO articles, experiments, and ecommerce case studies recommended across r/ecommerce and r/marketing.
Conversion Optimization Minidegree
Master conversion rate optimization with expert-led training! Learn to boost website conversions & grow your business.
Neil Patel
Blog and resource site run by marketer Neil Patel, publishing guides and tutorials on SEO, keyword research, content marketing, paid advertising, and analytics. Readers learn practical tactics for growing organic traffic, though articles also promote his agency and Ubersuggest tool.