Creative Codes
by TikTok for Business · TikTok
TikTok for Business's six principles for creative that feels native to the platform: TikTok-first content, using trends, production basics such as 9:16 framing and safe zones, hook-body-close structure, pacing, and sound design. A PDF version is available.
More resources on TikTok Content Creation
TikTok Creative Center - Music
TikTok's official chart of trending sounds and songs, filterable by country and time period, with popularity curves and related videos for each track. Creators use it to spot rising audio early and pick sounds that fit current trends before they saturate.
Jenny Hoyos: How She Averages 10 Million Views per Video (Creator Science #167)
A 41-minute 2023 interview with short-form creator Jenny Hoyos, with full transcript, covering first-frame hooks, foreshadowing, 'but therefore' story structure, cutting for retention and rewatches, idea selection, and how Shorts, TikTok and Reels reward different lengths. Fills the storytelling/attention-craft gap the existing book, music tool and algorithm explainer leave.
TikTok Creator Academy
TikTok's official learning hub for creators, which replaced the earlier Creator Portal in 2024. It offers video courses and articles on content skills, creation and editing tools, account health, community guidelines, analytics and monetization features. Free primary source on how TikTok's own tools, policies and analytics work; complements the catalog's For You algorithm explainer with a creator-side curriculum.
How TikTok Recommends Videos #ForYou
TikTok's own explanation of the For You feed: the user-interaction, video-information, and device signals it weighs, how prediction scores rank candidates, why follower count is not a direct ranking factor, and how diversity rules break up similar content.
One Million Followers
Brendan Kane's account of growing an audience to one million followers in about 30 days, built around rapid content testing, collaboration, and platform-specific tactics, with interviews from creators and marketers. Readers learn a test-and-iterate method for finding content that spreads.