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Content Planning and Strategy
Coursera
Adobe's four-module Coursera course on building social content for a defined audience: platform-specific messaging and visuals, cross-platform posting schedules, and using analytics to revise. Includes hands-on work in Adobe Express.
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Content Marketing Certification Course
Master content calendar planning with HubSpot's free Content Marketing Certification course. Boost your skills and drive content success!
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Content Strategy for the Web
Practical framework for auditing existing content, setting substance and structure requirements, and assigning workflow and governance so publishing survives after launch. Written for people who must argue for content strategy inside an organization.