Contagious
by Jonah Berger · Jonah Berger
Jonah Berger's account of why certain products, ideas, and messages spread, built on his Wharton research into social transmission. Readers finish with six recurring principles behind word-of-mouth and a way to test their own messages against them.
This link may earn us a small commission at no extra cost to you. Affiliate disclosure
More resources on Digital Marketing
Ahrefs Blog
The Ahrefs team's blog on search engine optimization and content marketing, publishing detailed tutorials and data studies drawn from its large backlink and keyword index. Useful for learning keyword research, link building, and diagnosing ranking problems on real sites.
Marketing in a Digital World
University of Illinois course on how digital tools such as the internet, smartphones and 3D printing change marketing, letting consumers take active roles in product development, promotion, placement and pricing. Learners gain concepts and frameworks for adapting the marketing mix to digital channels.
Digital Marketing Nanodegree
Paid Udacity program of about 73 hours covering marketing fundamentals, social media marketing, SEO, search engine marketing, digital advertising, email marketing and marketing data, with hands-on projects that let learners plan, run and measure digital campaigns.
Growth-Driven Design
A free HubSpot Academy course on Growth-Driven Design, a method for building websites through a fast launch followed by continuous data-driven improvement cycles. It covers strategy and research, launch-pad sites, prioritising changes and measuring results to improve conversion over time.
Fundamentals of Digital Marketing
Master digital marketing fundamentals with Google's free course! Learn key strategies to build your online presence and grow your business.
Digital Marketing Course
Master digital marketing! Learn SEO, social media, content & more with this free course from the HubSpot Team.