Branding: The Creative Journey
Sara Caldas
Learn branding from Sara Caldas and craft compelling brand identities! This course explores the creative journey of brand development.
More resources on Branding
The Futur
Design-business education company founded by Chris Do, publishing videos, podcasts, and courses on brand strategy, client pricing, and running a creative practice. Useful for designers who want to charge and position their work commercially.
underconsideration.com/brandnew
BrandNew is a design critique blog that showcases branding and logo identities, offering case studies, before/after comparisons, and thoughtful analysis of new brand launches and rebrands.
logolounge.com
LogoLounge is a premier logo design resource with a vast gallery of logos and curated collections, plus trend reports and design articles. It provides inspiration, case studies, and learning content for mastering logo design and branding.
Branding Strategy Insider
Brand-strategy publication run by consultancy The Blake Project since 2006, posting practitioner essays on positioning, brand architecture, naming, and equity measurement. Regular reading builds vocabulary and judgment for real brand decisions rather than introductory theory.
Brand Building
Capstone of the CalArts Graphic Design specialization, taught by Michael Worthington: invent a startup and produce a full brand development guide with logotype, color palette, and applications. Requires prior coursework in typography and image-making.
Building a StoryBrand
Applies a seven-part story framework to marketing messages, casting the customer as hero and the business as guide. Working through it produces a clarified one-liner, website copy, and email sequence for a specific business.