Bootstrapping Your Business
by Greg Gianforte, Marcus Gibson · Greg Gianforte & Marcus Gibson
Gianforte, who grew RightNow Technologies without outside capital, argues for selling before building and funding growth from revenue. Covers customer research, hiring restraint and cash discipline, with contrasts against venture-backed startups.
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More resources on Bootstrapping
Lecture 1 - How to Start a Startup (Sam Altman, Dustin Moskovitz)
Opening lecture of Stanford's CS183B course, in which Sam Altman and Dustin Moskovitz cover why to start a company, choosing an idea and market, building a product people want, and assembling an early team.
Indie Hackers
Community site for founders of small, self-funded software businesses, featuring interviews, public revenue numbers, and discussion forums. Readers can compare pricing decisions, customer acquisition tactics, and growth paths across bootstrapped products rather than venture-funded startups.
MicroConf Connect
Learn bootstrapping strategies & connect with fellow founders in Rob Walling's MicroConf Connect course. Build a profitable startup!
Bootstrapped.fm
Archive of the bootstrapped-business podcast started by Ian Landsman and Andrey Butov in 2013 and later hosted by Steve McLeod. Over 240 episodes on pricing, profitability, hiring and pivots in small software companies.
CodePen Radio
Podcast in which the CodePen founders and staff discuss running their self-funded web software company, including pricing, hiring, infrastructure costs, feature decisions, support and community. Listeners get a candid operator's view of how a small bootstrapped SaaS business is run day to day.
leanstartup.co
Lean Startup Co. is the official hub for the Lean Startup methodology, providing guidance on validated learning, rapid experiments, and customer development. The site offers articles, case studies, books, training programs, and events to help entrepreneurs and teams apply lean principles to build successful products and businesses.