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Big Data

by Viktor Mayer-Schönberger, Kenneth Cukier · Houghton Mifflin Harcourt

Viktor Mayer-Schönberger and Kenneth Cukier explain how massive datasets shift analysis from sampling and causation toward correlation, with examples from business, health, and government. Readers come away understanding big data's practical promise and its risks for privacy, prediction-based punishment, and accountability.

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