surveymonkey.com
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SurveyMonkey is an online survey tool for creating, distributing, and analyzing surveys. It offers templates, analytics, and market research resources to help you gather feedback and derive insights.
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nielsen.com
Nielsen.com is the corporate site for Nielsen, a leading market research and data analytics company. It offers information on their measurement solutions for TV, media, and consumer behavior, plus industry insights, product details, case studies, and company news.
Market Research and Consumer Behavior
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!
hbr.org
Harvard Business Review (hbr.org) is a leading source of research-backed business insights on management, marketing, and strategy. It offers long-form articles, case studies, and multimedia content with practical, evidence-based guidance that often covers market research methods and applications.