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Strategic Management

Coursera

4 weeks of study, 2-4 hours/week

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

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hbr.org

Harvard Business Review (hbr.org) is a leading business and management publication offering evidence-based articles, research, and practical frameworks on strategy, leadership, and organizational decision-making. It provides insights, case studies, and tools to sharpen strategic thinking.

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Strategic Thinking

Planning will get you far, but only if you know what you’re planning for. To think strategically, you need to analyze insights and evaluate possible scenarios before building that strategy. It’s possible to eliminate some uncertainties and identify trends, but you need the right process. You’ll have to gain insights first, and then take a long look at what you have. With all the right information, you can start to make informed decisions about your next steps. With the expertise of Dr. Timiebi Aganaba from the ASU School for the Future of Innovation in Society, the Strategic Thinking course will put the tools, knowledge and strategies to develop strategies directly into your hands. You’ll learn the fundamentals and get acquainted with your strategic toolkit. Then, you’ll directly apply them in hands-on scenarios. Strategic thinking involves more than just coming up with a plan: You need to analyze the world around you. The trends and uncertainties that influence your situation will help you come to a decision and plan for scenarios ahead of time — skills that anyone can learn and apply anywhere. Take the next step of your strategic thinking journey today!

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strategyzer.com

Strategyzer is an online platform that provides practical tools and training for business strategy and innovation, including interactive templates for the Business Model Canvas and Value Proposition Canvas, plus courses, playbooks, and case studies to help design, test, and scale business models.

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mckinsey.com

McKinsey & Company is a global management consulting firm whose site provides research-based insights, articles, reports, and case studies on strategy, leadership, and organizational performance. It also features practical guides, frameworks, and tools to support strategic thinking and business transformation.

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