salesforce.com
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Salesforce is a leading cloud-based CRM platform offering tools for sales, service, marketing, and analytics. The site provides product details, customer success stories, developer resources, and training materials such as tutorials and certifications.
More resources on Customer Relationship Management (CRM)
The Sales Podcast
Tax Sale Investing Made Easy. A podcast hosted by Casey Denman, veteran Tax Sale Investor, author of The Tax Sale Playbook and the founder of The Tax Sale Academy that teaches you how to successfully invest in tax defaulted real estate, including tax deeds and tax liens. Casey has held an interest in more than 1,000 properties throughout close to a dozen states. He has produced more tax sale investing training tutorials than nearly anyone in the world, including 1,000+ YouTube videos. For more information visit www.TaxSaleAcademy.com or to connect with Casey, head to www.CaseyDenman.com
The CRM Podcast
This show dives into topics related to CRM Archaeology and is hosted by longtime professionals in the field.
The Modern Customer
Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world's most customer-centric companies. Blake is one of the world's top keynote speakers, authority on customer experience and the bestselling author of "The Customer Of The Future" The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers' lives easier and better, featuring experts that provide simple, tangible advice you can immediately apply at your own organization. Today's customers have...
The CRM Handbook
The CRM Handbook - A book resource
Customer Relationship Management
This course serves as an extensive journey into the realm of Customer Relationship Management (CRM). It delves into the essential dynamics of CRM, encompassing data-driven strategies, customer segmentation, loyalty programs, and the methodologies and tools to augment customer satisfaction and construct durable customer relationships. The course unfolds in a sequence of Core, Intermediate, and Advanced stages, each designed to progressively expand on the previously learned concepts. The Core stage is primarily based on self-paced learning, including my pre-recorded video lectures, exercises, and interactive quizzes. The Intermediate and Advanced stages gradually introduce more complex case studies and problem-solving exercises tailored to mirror real-world CRM challenges. Every stage of this course has been thoughtfully constructed and presented by me, leveraging my extensive experience and expertise in CRM. The course is designed to be rigorous, incorporating exercises that challenge your understanding of CRM principles, as well as concluding assessments for each stage to demonstrate your grasp of the subject. Additional quizzes and exercises will be regularly updated in each module, ensuring that the content remains current and learners continue to engage with the latest trends and developments in CRM. As your guide in this course, I present innovative strategies and tools that are reshaping how businesses connect with their customers, sharing real-world examples and insights. By the end of this course, you will have a comprehensive understanding of how CRM strategies drive customer satisfaction and business growth. You'll be well-equipped to apply the principles and practices of effective CRM in your own professional context, regardless of when you choose to embark on this evergreen course. This course is ideal for professionals across sales, marketing, customer service, and business management who want to enhance customer satisfaction, foster loyalty, and drive growth using CRM strategies. It is also valuable for CRM specialists, business analysts, product managers, IT professionals, entrepreneurs, and students in business or marketing who seek practical, real-world applications of CRM tools and techniques. Whether you are new to CRM or looking to refine your expertise, this course offers strategies and insights that can be applied immediately in professional settings. While there are no strict entry requirements, participants will benefit from having a basic understanding of business principles, familiarity with data analysis, and comfort with digital tools. An interest in customer service, marketing, or sales, along with strong communication and problem-solving skills, will help learners gain maximum value from the course. A willingness to engage with case studies, hands-on activities, and real-world examples will further enrich the learning experience. By the end of the program, learners will be able to analyze CRM trends, develop customer-centric strategies, and apply data-driven insights to improve customer engagement. They will also have the skills to design and implement effective CRM practices such as customer segmentation, loyalty programs, and optimized marketing campaigns, leading to increased customer retention and measurable business growth. Ultimately, learners will be equipped to leverage CRM as a powerful tool for building stronger customer relationships and achieving sustainable competitive advantage.
hubspot.com
HubSpot is a leading CRM and inbound marketing platform. The site offers a free CRM plus extensive learning resources, including articles, tutorials, and HubSpot Academy courses and certifications on CRM, marketing, sales, and customer service.