Predictably Irrational
Dan Ariely
Predictably Irrational - A book resource
This link may earn us a small commission at no extra cost to you. Affiliate disclosure
More resources on Behavioral Economics
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Comprehensive system for building habits through tiny changes, identity-based approach, and four laws of behavior change backed by scientific research.
Influence: The Psychology of Persuasion
Classic text on six principles of persuasion - reciprocity, commitment, social proof, authority, liking, and scarcity - with extensive research backing.
Thinking, Fast and Slow
Nobel Prize-winning psychologist's groundbreaking work on two systems of thought: fast intuitive thinking and slow deliberative reasoning, with implications for decision-making.
The Decision Lab
Free resources, articles, and experiments on behavioral science
BehavioralEconomics.com
Hub for latest research, experiments, and tools in behavioral economics
Daniel Kahneman: The riddle of experience vs. memory
TED Talk explaining System 1 and System 2 thinking