Persuasive Communication
Coursera
Enhance your communication skills and leadership potential with this comprehensive course on Persuasive Communication. Designed for professionals, this course guides you from fundamental concepts to advanced techniques, enabling you to influence and motivate audiences effectively. Across five lectures, explore key strategies, including developing credibility, structuring logical arguments, fostering emotional connections, and mastering the art of storytelling. Apply these techniques in real-world situations through case studies and practical exercises. Learn how to leverage persuasive communication in marketing, sales, and business negotiations.
More resources on Persuasive Speaking
The Art of Rhetoric
Resources on Aristotle's principles updated for modern speaking
TED Talks
Free library of persuasive speeches and talks
Toastmasters International
Practice public speaking with persuasive speech projects
Rhetoric: The Art of Persuasive Writing and Public Speaking
Gain critical communication skills in writing and public speaking with this introduction to American political rhetoric.
Toastmasters International
Free resources and clubs for practicing persuasive speaking.
How Great Leaders Inspire Action
Simon Sinek's golden circle model for persuasion.