Likeable Social Media
Dave Kerpen
Likeable Social Media - A book resource
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More resources on Social Media Marketing
socialmediaexaminer.com
Social Media Examiner is a leading resource for social media marketing. It offers news, how-to guides, case studies, platform updates, expert insights, and podcasts to help marketers plan and optimize campaigns across major networks.
Social Media Marketing
With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success. Youâll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. Youâll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. Youâll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, youâll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. Youâll also learn to track performance through metrics like likes, shares, comments, and reach. If youâre keen to boost a brandâs social presence and harness the full power of social media, enroll today!
hubspot.com
HubSpot is a marketing, sales, and CRM platform that also offers a rich resource hub for learning social media marketing. It includes blogs, guides, templates, case studies, and free online courses (HubSpot Academy) on social media strategy and inbound marketing.
Advanced Social Media Marketing
Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.
sproutsocial.com
Sprout Social is a social media management platform offering scheduling, engagement, analytics, and listening tools. The site provides product information plus a rich resource hub with blogs, guides, case studies, webinars, and marketing insights for social media marketers.