Lean Analytics
Alistair Croll, Benjamin Yoskovitz
Lean Analytics - A book resource
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More resources on E-commerce Analytics
Analyzify
Shopify-specific analytics tool with free resources and tutorials.
Best Ecommerce Analytics Tools 2024
Practitioner review of top tools like GA4, Hotjar, and Klaviyo from r/shopify comments.
Google Analytics for Power Users
Master e-commerce analytics with Google Analytics! This course from Google helps power users drive growth with data-driven insights.
shopify.com
Shopify.com is the official site for the Shopify e-commerce platform, offering tools to create and manage online stores with built-in analytics. It also hosts extensive learning resources—guides, tutorials, blogs, and courses on store setup, marketing, operations, and data-driven e-commerce analytics.
Web Analytics 2.0
Web Analytics 2.0 - A book resource
analytics.google.com
Google Analytics is a web analytics platform that helps you measure and analyze your website's traffic and e-commerce performance, with real-time reports, audience insights, conversion tracking, and customizable dashboards. It provides guides, tutorials, and resources to learn how to interpret metrics, set up e-commerce tracking, and optimize marketing campaigns.