Advanced Marketing Analytics
edX
Develop quantitative models that leverage business data to forecast sales and support important marketing decisions.
More resources on Marketing Analytics
Analytics Mania
GA4 and Google Tag Manager tutorials
Occam's Razor
Avinash Kaushik's blog on analytics best practices
Avinash Kaushik's Analytics Videos
Practical marketing analytics tips from the Google evangelist
Digital Marketing Analytics in Practice
Master marketing analytics! Learn to measure & optimize digital campaigns with this Udacity course. Boost your marketing skills today!
Marketing Analytics
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden
Marketing Analytics
Marketing Analytics - A book resource