Advanced Content Marketing
edX
Learn how to generate awareness and develop trust with readers to encourage them to take action by learning the fundamentals of content marketing. Explore courses and programs for developing this skill set.
More resources on Content Marketing
contentmarketinginstitute.com
Content Marketing Institute is a premier resource hub for content marketing education, strategy, and research. It provides expert how-to guides, case studies, templates, and annual benchmarks to help marketers plan, create, and measure effective content programs.
Content Marketing Strategy
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
hubspot.com
HubSpot is a CRM and marketing software platform that provides tools for inbound marketing, sales, and customer service. The site features a comprehensive library of free resources—blogs, guides, ebooks, webinars, and courses—focused on content marketing, SEO, lead generation, and related inbound marketing topics.
copyblogger.com
Copyblogger is a content marketing education site that provides practical guidance on copywriting, content strategy, SEO, and email marketing, featuring articles, tutorials, and courses to help you create compelling, high-converting content.