---
title: Viral Content Strategies
description: Viral Content Strategies examine the psychological triggers and distribution mechanics that cause media to spread rapidly online. Learners will understand shareability factors, meme culture, algorithmic amplification, and audience psychology to design highly shareable digital assets.
category: business-entrepreneurship
subcategory: marketing
difficulty: beginner, intermediate, advanced
url: /subject/viral-content-strategies
---

# Viral Content Strategies

Viral Content Strategies examine the psychological triggers and distribution mechanics that cause media to spread rapidly online. Learners will understand shareability factors, meme culture, algorithmic amplification, and audience psychology to design highly shareable digital assets.

## Available Resources

3 Books • 1 Courses

## Books

### 1. Hooked

**Author:** Nir Eyal

Explores the cognitive psychology and behavioral design behind habit-forming products and user retention loops.

**Difficulty:** Intermediate | **Price:** Paid

**Link:** https://www.amazon.com/s?k=1591847788&tag=edmonddante07-20

**Tags:** habit-formation, behavioral-design, user-retention, product-psychology, engagement-loops

### 2. Contagious: Why Things Catch On

**Author:** Jonah Berger

A Wharton marketing professor's research-based account of why some ideas, products, and messages spread by word of mouth, organized around six principles (STEPPS) such as social currency, triggers, and emotion, that readers can apply when designing content meant to be shared.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1451686579?tag=edmonddante07-20

**Tags:** books, music-performing-arts, content-creation

### 3. Made to Stick

**Author:** Chip Heath, Dan Heath

Explains why some ideas are remembered and retold while others fade, using case studies and psychology research to set out six traits of memorable messages: simplicity, unexpectedness, concreteness, credibility, emotion, and stories. Readers learn to rework their own messages to stick.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1905211570?tag=edmonddante07-20

**Tags:** books, music-performing-arts, content-creation

## Courses

### 1. Viral Marketing and How to Craft Contagious Content

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop?  Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get  any product, idea, or behavior to catch on.

**Difficulty:** Beginner | **Language:** English | **Price:** Free

**Link:** https://www.coursera.org/learn/wharton-contagious-viral-marketing

**Tags:** courses, music-performing-arts, content-creation

---

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