---
title: Public Relations
description: This field focuses on managing the spread of information between an organization and the public to build reputation. Learners will understand how to draft press releases, manage crises, and design strategic communication campaigns.
category: social-sciences
subcategory: communication-studies
difficulty: beginner, intermediate, advanced
url: /subject/public-relations
---

# Public Relations

This field focuses on managing the spread of information between an organization and the public to build reputation. Learners will understand how to draft press releases, manage crises, and design strategic communication campaigns.

## Available Resources

1 Books • 3 Courses • 3 Websites

## Websites

### 1. PR Daily

Trade publication from Ragan Communications covering media relations, crisis response, internal communications, and social platforms for working communicators. Regular reading keeps you current on industry practice, campaign case studies, and how PR teams handle breaking situations.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://www.prdaily.com/

**Tags:** public-relations, media-relations, crisis-communications, corporate-communications, industry-news

### 2. Spin Sucks

Gini Dietrich's long-running blog on communications practice, covering measurement, media relations, content strategy, and the PESO model she developed. Reading it gives you a framework for planning integrated campaigns and arguing for PR budget with evidence.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://spinsucks.com/

**Tags:** public-relations, peso-model, content-strategy, communications-measurement, media-relations

### 3. prsa.org

PRSA.org is the official site of the Public Relations Society of America, a professional association for PR practitioners. It offers industry news, ethics resources, professional development, certification information, case studies, tools, and membership/event details.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://prsa.org

**Tags:** websites, humanities-social-sciences, communication-studies

## Courses

### 1. Working with the Media

**Author:** Erin Willis

University of Colorado Boulder's seven-hour public relations course, taught by Erin Willis, covers media relations practice: writing press releases and pitches in AP style, tying messaging to organizational values, and responding to reputational crises.

**Difficulty:** Beginner | **Language:** English | **Price:** Free

**Link:** https://www.coursera.org/learn/working-with-the-media

**Tags:** public-relations, media-relations, press-releases, crisis-communication, branding

### 2. Public Relations

University of Colorado Boulder's four-module introduction, taught by Erin Willis, to public relations as a discipline. It walks through the research, planning, implementation, and evaluation cycle, and distinguishes PR from advertising, marketing, and corporate social advocacy work.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://www.coursera.org/learn/principles-of-public-relations

**Tags:** courses, humanities-social-sciences, communication-studies

### 3. Crisis Communications

**Author:** Yago de la Cierva, Greg Burke

IESE Business School course on managing organizational crises: classifying crisis types, building a response plan, drafting messages under pressure, and handling journalists. Roughly seven hours, aimed at communications, marketing, and management practitioners.

**Difficulty:** Beginner | **Language:** English | **Price:** Free

**Link:** https://www.coursera.org/learn/crisis-communications

**Tags:** crisis-communication, public-relations, media-relations, crisis-management, reputation-management

## Books

### 1. Public Relations

**Author:** Dennis L. Wilcox, Glen T. Cameron, Philip H. Ault, Warren K. Agee

Seventh edition of a standard undergraduate survey text on public relations principles, built around real campaign case studies. It covers the four-step process, ethics, international practice, and how technology reshapes media relations and message distribution.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/0205360734?tag=edmonddante07-20

**Tags:** books, humanities-social-sciences, communication-studies

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