---
title: Podcast Production & Marketing
description: Podcast Production & Marketing covers the technical creation and promotion of episodic audio content. Learners will understand recording setups, editing workflows, distribution syndication, audience acquisition strategies, and monetization models to launch and sustain a successful show.
category: business-entrepreneurship
subcategory: marketing
difficulty: beginner, intermediate, advanced
url: /subject/podcast-production-and-marketing
---

# Podcast Production & Marketing

Podcast Production & Marketing covers the technical creation and promotion of episodic audio content. Learners will understand recording setups, editing workflows, distribution syndication, audience acquisition strategies, and monetization models to launch and sustain a successful show.

## Available Resources

1 Courses • 4 Websites

## Websites

### 1. Buzzsprout Blog

Free podcasting tips and production hacks

**Difficulty:** Beginner | **Price:** Free

**Link:** https://www.buzzsprout.com/blog

### 2. Podcast Insights

Tools, stats, and marketing resources

**Difficulty:** Beginner | **Price:** Free

**Link:** https://www.podcastinsights.com/

### 3. The Podcast Host

Colin Gray's team publishes step-by-step guides covering microphones, recording setups, editing, hosting platforms, RSS feeds, interview technique and audience growth. Readers can spec a home studio and take a show from concept to published episodes.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://www.thepodcasthost.com/

**Tags:** podcasting, audio-production, podcast-marketing, audio-editing

### 4. buzzsprout.com

Buzzsprout is a podcast hosting platform that provides hosting, distribution, and analytics for podcasters. It also offers extensive learning resources—guides, tutorials, and a blog focused on podcast production, marketing, monetization, and audience growth.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://buzzsprout.com

**Tags:** websites, music-performing-arts, content-creation

## Courses

### 1. School of Podcasting Courses

Dave Jackson's course library walks through choosing a show topic, buying and using recording gear, editing, submitting to directories, and promotion. Students finish with a launched show and a repeatable workflow for producing episodes.

**Difficulty:** Intermediate | **Price:** Free

**Link:** https://schoolofpodcasting.com/courses/

**Tags:** podcasting, podcast-launch, audio-production, podcast-marketing

## Podcasts

### 1. Podcraft

**Author:** Colin Gray, Matthew McLean

Weekly podcast from the team behind The Podcast Host and Alitu on making an audio show: microphones and recording setup, editing, episode structure and titling, audience growth and monetisation, with case studies from independent podcasters. Listeners learn to plan, produce and grow a podcast.

**Difficulty:** Beginner | **Language:** en-gb | **Price:** Free

**Link:** https://www.thepodcasthost.com/podcraft-podcast/

**Tags:** podcasting, audio-production, audience-growth, content-strategy, monetization

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