---
title: Nonprofit Marketing
description: Nonprofit marketing focuses on promoting an organization's mission, programs, and services to attract donors, volunteers, and supporters. You will understand how to craft compelling narratives, utilize digital marketing channels, and measure campaign impact on limited budgets.
category: business-entrepreneurship
subcategory: nonprofit-management
difficulty: beginner, intermediate, advanced
url: /subject/nonprofit-marketing
---

# Nonprofit Marketing

Nonprofit marketing focuses on promoting an organization's mission, programs, and services to attract donors, volunteers, and supporters. You will understand how to craft compelling narratives, utilize digital marketing channels, and measure campaign impact on limited budgets.

## Available Resources

1 Books • 1 Courses • 2 Websites

## Websites

### 1. Nonprofit Hub

Nonprofit Hub's marketing section: free articles, guides, and webinar recordings on branding, storytelling, email, social media, and donor communications for small nonprofit teams. Helps staff plan campaigns and communicate their mission to donors and volunteers on limited budgets.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://nonprofithub.org/marketing/

**Tags:** nonprofit-marketing, storytelling, donor-communications, social-media

### 2. nonprofitmarketingguide.com

Nonprofit Marketing Guide is a practical resource for nonprofit marketers and fundraisers, offering actionable guidance on messaging, branding, and donor communications, with blog posts, podcasts, templates, and online courses on digital marketing, social media, email campaigns, and fundraising strategy.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://nonprofitmarketingguide.com

**Tags:** websites, social-services, nonprofit-management

## Podcasts

### 1. Marketing for Nonprofits Podcast

**Author:** Nonprofit Fundraising & Marketing Podcast by Pursuant

Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/

**Difficulty:** Beginner | **Language:** en | **Price:** Free

**Link:** https://teamallegiance.com/go-beyond-fundraising-podcast/

**Tags:** fundraising, nonprofit-marketing, donor-engagement, nonprofit-leadership

## Books

### 1. Content Marketing for Nonprofits

**Author:** Kivi Leroux Miller

Kivi Leroux Miller's practical guide to building a nonprofit communications program around content: defining audiences, choosing a content mix, creating an editorial calendar, and repurposing material across channels. Readers can plan and sustain regular donor and supporter communications without a large staff.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1118444027?tag=edmonddante07-20

**Tags:** books, social-services, nonprofit-management

## Courses

### 1. Digital Marketing

**Author:** Ketan Patel

Illinois Tech course across nine modules on integrated digital marketing for B2B and B2C brands: web design and landing pages, web analytics, SEO, paid search, display advertising, email and social media. Learners finish able to plan and measure multi-channel campaigns.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://www.coursera.org/learn/illinois-tech-digital-marketing

**Tags:** digital-marketing, seo, paid-search, web-analytics, email-marketing

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