---
title: Mindset & Motivation
description: This subject examines the cognitive frameworks and psychological drivers necessary for entrepreneurial success. You will understand how to cultivate a growth mindset, maintain long-term motivation, and manage the cognitive demands of running a business.
category: business-entrepreneurship
subcategory: entrepreneurship
difficulty: beginner, intermediate, advanced
url: /subject/mindset-and-motivation
---

# Mindset & Motivation

This subject examines the cognitive frameworks and psychological drivers necessary for entrepreneurial success. You will understand how to cultivate a growth mindset, maintain long-term motivation, and manage the cognitive demands of running a business.

## Available Resources

3 Books • 2 Courses • 5 Websites

## Websites

### 1. Daily Stoic

Ryan Holiday's site publishing daily essays, interviews, and reading lists on Stoic philosophy, drawing on Marcus Aurelius, Seneca, and Epictetus. Regular reading builds a working grasp of core Stoic practices such as the dichotomy of control and negative visualization.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://dailystoic.com/

**Tags:** stoicism, philosophy, resilience, self-discipline, marcus-aurelius

### 2. jamesclear.com

James Clear is a personal development site focused on building better habits, self-discipline, and high performance. It offers practical articles, guides, and resources on habit formation, behavior change, productivity, and decision-making.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://jamesclear.com

**Tags:** websites, business-entrepreneurship, entrepreneurship

### 3. hbr.org

Harvard Business Review (hbr.org) offers research-based articles, case studies, and practical guidance on leadership, strategy, and organizational performance for managers and executives.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://hbr.org

**Tags:** websites, business-entrepreneurship, business-fundamentals

### 4. mindtools.com

Mind Tools offers practical business and management resources—articles, templates, checklists, and self-assessments—covering business communication, leadership, teamwork, meetings, and professional writing.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://mindtools.com

**Tags:** websites, business-entrepreneurship, business-fundamentals

### 5. marieforleo.com

MarieForleo.com is a personal development and business coaching site offering mindset and motivation guidance, along with practical strategies for entrepreneurship. The site hosts videos, articles, and online programs (including MarieTV and B-School) to help you grow your business and confidence.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://marieforleo.com

**Tags:** websites, business-entrepreneurship, entrepreneurship

## Courses

### 1. Developing an Entrepreneurial Mindset

This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think.  This course provides learners with insights to re-frame their thinking in order to maximize their chances for success. 

So what can a learner expect to gain from this course? At the end of this course a learner:
     1.)  will be able to argue effectively against all of the reasons for not starting their business (or reaching some goal);
     2.) will be  able to operate effectively within the new framework or model for starting a business (or any new endeavor),
        thus increasing their chances for success; and
     3.)  will be able to make the initial business startup decisions of what type of business to start, and what type of business 
       owner to be.

Having an entrepreneurial mindset is critical to being successful as an entrepreneur. An entrepreneurial mindset stands alone in terms of its importance. No other attribute, personality, inherent entrepreneurial proclivities, training, or demographic profile is common to all successful entrepreneurs whether Warren Buffet, Steve Jobs, or the neighborhood florist or grocer.

The course provides learners with an understanding of the attributes and perspectives of an entrepreneurial mindset, and the process to acquire one. We suggest that learners bring an open mind and be willing to thoroughly explore the nascent business ventures they have been carrying with them.The course introduces concepts that enables a person to start a trans-formative process in the way they think generally, and in the way they think about business specifically. This new way of thinking has the potential to positively impact not only them, but their family, and community.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://www.coursera.org/learn/entrepreneurial-mindset

**Tags:** entrepreneurial-mindset, entrepreneurship, startups, new-venture-creation, growth-mindset

### 2. Learning How to Learn

This course gives you easy access to the invaluable learning techniques used by experts in art, music, literature, math, science, sports, and many other disciplines. We’ll learn about how the brain uses two very different learning modes and how it encapsulates (“chunks”) information. We’ll also cover illusions of learning, memory techniques, dealing with procrastination, and best practices shown by research to be most effective in helping you master tough subjects.  

Using these approaches, no matter what your skill levels in topics you would like to master, you can change your thinking and change your life. If you’re already an expert, this peep under the mental hood will give you ideas for turbocharging successful learning, including counter-intuitive test-taking tips and insights that will help you make the best use of your time on homework and problem sets. If you’re struggling, you’ll see a structured treasure trove of practical techniques that walk you through what you need to do to get on track. If you’ve ever wanted to become better at anything, this course will help serve as your guide.

This course can be taken independent of, concurrent with, or prior to, its companion course, Mindshift. (Learning How to Learn is more learning-focused, and Mindshift is more career-focused.)  A related course by the same instructors is Uncommon Sense Teaching.

To join the fully translated Portuguese version of the course, visit: https://www.coursera.org/learn/aprender
To join the fully translated Spanish version of the course, visit: https://www.coursera.org/learn/aprendiendo-a-aprender
To join the fully translated Chinese version of the course, visit: https://www.coursera.org/learn/ruhe-xuexi
To join the fully translated French version of the course, visit : http://www.coursera.org/learn/apprendre-comment-apprendre

**Difficulty:** Beginner | **Price:** Free

**Link:** https://www.coursera.org/learn/learning-how-to-learn

**Tags:** learning-techniques, memory, metacognition, procrastination, study-skills

## Books

### 1. Drive: The Surprising Truth About What Motivates Us

**Author:** Daniel H. Pink

Popular synthesis of self-determination research arguing that autonomy, mastery, and purpose drive performance on complex work better than pay-for-performance schemes. Gives readers a vocabulary for critiquing incentive design, though the underlying studies deserve checking against the primary literature.

**Difficulty:** Beginner | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1847677681?tag=edmonddante07-20

**Tags:** motivation, self-determination-theory, incentives, intrinsic-motivation, workplace

### 2. The Traveler’s Gift

**Author:** Andy Andrews

A self-help parable in which a despairing man travels through time to meet historical figures, each teaching one of seven decisions about responsibility, wisdom, action, perseverance, happiness, forgiveness and persistence. Readers get a simple framework for taking ownership of personal outcomes.

**Difficulty:** Beginner | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/0785264280?tag=edmonddante07-20

**Tags:** personal-responsibility, self-help, motivation, success-principles

### 3. The Motivation Myth

**Author:** Jeff Haden

Inc. columnist Jeff Haden argues that motivation follows progress rather than preceding it, and lays out a routine-based method of small, repeatable wins. Readers come away able to design process goals and daily habits that sustain effort on long projects.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/0399563768?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, entrepreneurship

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