--- title: Digital Marketing description: Digital marketing covers the promotion of products or brands using electronic devices and the internet. Learners will understand how to utilize channels like search engines, social media, email, and websites to reach target audiences and measure campaign performance. category: business-entrepreneurship subcategory: marketing difficulty: beginner, intermediate, advanced url: /subject/marketing-digital-marketing --- # Digital Marketing Digital marketing covers the promotion of products or brands using electronic devices and the internet. Learners will understand how to utilize channels like search engines, social media, email, and websites to reach target audiences and measure campaign performance. ## Available Resources 2 Books • 7 Courses • 4 Websites ## Courses ### 1. Marketing in a Digital World **Author:** Aric Rindfleisch University of Illinois course on how digital tools such as the internet, smartphones and 3D printing change marketing, letting consumers take active roles in product development, promotion, placement and pricing. Learners gain concepts and frameworks for adapting the marketing mix to digital channels. **Difficulty:** Beginner | **Price:** Free **Link:** https://www.coursera.org/learn/marketing-digital **Tags:** digital-marketing, marketing-mix, consumer-behavior, digital-transformation ### 2. Digital Marketing Nanodegree Paid Udacity program of about 73 hours covering marketing fundamentals, social media marketing, SEO, search engine marketing, digital advertising, email marketing and marketing data, with hands-on projects that let learners plan, run and measure digital campaigns. **Difficulty:** Beginner | **Price:** Paid **Link:** https://www.udacity.com/course/digital-marketing-nanodegree--nd018 **Tags:** digital-marketing, seo, search-engine-marketing, social-media-marketing, email-marketing ### 3. Growth-Driven Design A free HubSpot Academy course on Growth-Driven Design, a method for building websites through a fast launch followed by continuous data-driven improvement cycles. It covers strategy and research, launch-pad sites, prioritising changes and measuring results to improve conversion over time. **Difficulty:** Beginner | **Price:** Free **Link:** https://academy.hubspot.com/courses/growth-driven-design **Tags:** growth-driven-design, website-optimization, conversion-optimization, inbound-marketing ### 4. Fundamentals of Digital Marketing Master digital marketing fundamentals with Google's free course! Learn key strategies to build your online presence and grow your business. **Difficulty:** Beginner | **Price:** Free **Link:** https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing **Tags:** digital-marketing, seo, search-advertising, social-media-marketing, analytics ### 5. Digital Marketing Course Master digital marketing! Learn SEO, social media, content & more with this free course from the HubSpot Team. **Difficulty:** Beginner | **Price:** Free **Link:** https://academy.hubspot.com/courses/digital-marketing **Tags:** digital-marketing, seo, social-media-marketing, email-marketing, content-strategy ### 6. Advanced Digital Marketing Discover AI's role in marketing evolution, essential concepts, real-world applications, and effective strategies for leveraging AI in digital marketing. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://www.edx.org/learn/artificial-intelligence/davidson-and-galileo-intro-to-ai-for-digital-marketing **Tags:** courses, business-entrepreneurship, marketing ### 7. Digital Marketing **Author:** Ketan Patel Illinois Tech course across nine modules on integrated digital marketing for B2B and B2C brands: web design and landing pages, web analytics, SEO, paid search, display advertising, email and social media. Learners finish able to plan and measure multi-channel campaigns. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://www.coursera.org/learn/illinois-tech-digital-marketing **Tags:** digital-marketing, seo, paid-search, web-analytics, email-marketing ## Websites ### 1. Ahrefs Blog The Ahrefs team's blog on search engine optimization and content marketing, publishing detailed tutorials and data studies drawn from its large backlink and keyword index. Useful for learning keyword research, link building, and diagnosing ranking problems on real sites. **Difficulty:** Beginner | **Price:** Free **Link:** https://ahrefs.com/blog **Tags:** seo, keyword-research, link-building, content-marketing ### 2. HubSpot Blog HubSpot's marketing blog, the main public repository of inbound marketing practice: content planning, email, lead generation, landing pages, and campaign measurement. Broad and introductory, useful for picking up standard vocabulary and templates rather than advanced or contrarian technique. **Difficulty:** Beginner | **Price:** Free **Link:** https://blog.hubspot.com/marketing **Tags:** content-marketing, inbound-marketing, email-marketing, lead-generation, blogging ### 3. searchengineland.com Search Engine Land is a leading publication covering search marketing, offering daily news and analysis on SEO, PPC/SEM, and search industry trends. It features practical how-to guides, expert columns, and updates on search engine algorithms and industry developments. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://searchengineland.com **Tags:** websites, business-entrepreneurship, marketing ### 4. Neil Patel **Author:** Neil Patel Blog and resource site run by marketer Neil Patel, publishing guides and tutorials on SEO, keyword research, content marketing, paid advertising, and analytics. Readers learn practical tactics for growing organic traffic, though articles also promote his agency and Ubersuggest tool. **Difficulty:** Beginner | **Language:** English | **Price:** Free **Link:** https://neilpatel.com **Tags:** seo, content-marketing, keyword-research, digital-marketing, organic-traffic ## Podcasts ### 1. Online Marketing Made Easy **Author:** Amy Porterfield Archive of a 700-plus episode podcast by Amy Porterfield on building an online business, covering email list building, lead magnets, webinars, sales funnels, digital course creation and launch planning, now continued as The Amy Porterfield Show. **Difficulty:** Beginner | **Language:** en | **Price:** Free **Link:** https://amyporterfield.com/podcast **Tags:** email-marketing, online-courses, sales-funnels, list-building, product-launches ### 2. Marketing Over Coffee **Author:** John Wall and Christopher Penn Weekly podcast in which marketers John Wall and Christopher Penn discuss current marketing news and tactics, with frequent attention to marketing technology, analytics and digital channels. Listeners keep up with changes in marketing practice and hear interviews with authors and practitioners. **Difficulty:** Beginner | **Language:** en-US | **Price:** Free **Link:** https://www.marketingovercoffee.com/ **Tags:** digital-marketing, marketing-technology, marketing-analytics, marketing-news ## Books ### 1. Digital Marketing: Strategy, Implementation and Practice **Author:** Dave Chaffey, Fiona Ellis-Chadwick University textbook linking digital channels to overall marketing strategy, with chapters on situation analysis, objective setting, campaign planning, and channel execution. Case studies and frameworks help readers build and evaluate a full digital marketing plan. **Difficulty:** Intermediate | **Language:** English | **Price:** Paid **Link:** https://www.amazon.com/dp/0273746103?tag=edmonddante07-20 **Tags:** books, business-entrepreneurship, marketing ### 2. Contagious **Author:** Jonah Berger Jonah Berger's account of why certain products, ideas, and messages spread, built on his Wharton research into social transmission. Readers finish with six recurring principles behind word-of-mouth and a way to test their own messages against them. **Difficulty:** Intermediate | **Language:** English | **Price:** Paid **Link:** https://www.amazon.com/dp/1471111709?tag=edmonddante07-20 **Tags:** books, business-entrepreneurship, entrepreneurship --- *This content is part of Dantes.io - Your Treasure Map to Knowledge* *Curated by humans at Dantes.io. Personal study use welcome; republishing this curation requires permission (team@dantes.io).* View this page online: https://dantes.io/subject/marketing-digital-marketing