---
title: Landing Page Copy
description: Landing page copy is the targeted text written to convert website visitors into leads or customers. This topic covers structuring value propositions, writing persuasive headlines, addressing customer objections, and designing clear calls to action that drive conversions.
category: literature-writing
subcategory: copywriting-and-content
difficulty: beginner, intermediate, advanced
url: /subject/landing-page-copy
---

# Landing Page Copy

Landing page copy is the targeted text written to convert website visitors into leads or customers. This topic covers structuring value propositions, writing persuasive headlines, addressing customer objections, and designing clear calls to action that drive conversions.

## Available Resources

2 Books • 1 Courses • 3 Websites

## Websites

### 1. ConversionXL

Research-backed copywriting experiments for LPs

**Difficulty:** Beginner | **Price:** Free

**Link:** https://conversionxl.com/blog/landing-page-copy

### 2. Unbounce Blog

Landing page optimization guides and case studies

**Difficulty:** Beginner | **Price:** Free

**Link:** https://unbounce.com/landing-page-articles

### 3. copyhackers.com

Copyhackers is a conversion-focused copywriting hub by Joanna Wiebe that teaches practical techniques for writing high-converting web copy, landing pages, emails, and product messaging. The site features expert blog posts, courses, templates, and other resources to help you write more effective copy.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://copyhackers.com

**Tags:** websites, business-entrepreneurship, copywriting-content

## Courses

### 1. Copy School

Master landing page copy with Joanna Wiebe's Copy School! Learn to write high-converting copy that drives results.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://copyhackers.com/copy-school

**Tags:** copywriting, conversion-copywriting, landing-pages, sales-pages, email-copywriting

## Books

### 1. Landing Page Optimization

**Author:** Tim Ash, Rich Page, Maura Ginty

The second edition of a practitioner guide from SiteTuners founder Tim Ash on raising website conversion rates. Covers usability diagnosis, common landing page design mistakes, A/B and multivariate testing methods, and how to interpret test results before acting on them.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/0470610123?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, copywriting-content

### 2. You Should Test That

**Author:** Chris Goward

Chris Goward, founder of the WiderFunnel optimization agency, lays out a structured approach to conversion rate optimization. Readers learn to form test hypotheses with the LIFT model, design A/B experiments, and turn results into continuing marketing improvements.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1118301307?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, copywriting-content

---

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